A premium hair salon owned by April Ethington. 24 years behind the chair, 22 stylists in the studio, and a two-hour reset built around your day.
Bloom is what April Ethington built after 24 years behind the chair. A salon where the calendar works around your day, the chair feels like a private studio, and the stylist next to you has been doing this long enough to read your hair before you describe it.
Plush chairs, expert hands, your favorite drink. Efficient where it counts, indulgent where it matters. You leave recharged, on time, and looking like the hour was actually for you.
Four reasons you'll feel the difference the moment you walk in.
Plush chairs, your favorite drink, a serene space designed to slow you down before the first foil even goes in.
Owner April Ethington has been behind the chair since 2002. Every apprentice she trains learns the same standard.
Kevin Murphy, Joico, OLAPLEX, Moroccanoil. Lines we'd use on our own hair, color, and scalp.
Cuts, color, treatments, often simultaneously. You leave when you said you would, every visit.
A short list of the most-booked services across the studio. Pricing is an estimate, not a contract.Full menu, including head spa, brow, lash, and Botox, lives on the services page.
Both products were built by April out of years of work behind the chair. One ships extensions to stylists nationwide. The other ships custom color to clients between visits.
April's own line. 100% Remy human hair, ethically sourced and salon-tested. Used in every chair at Bloom and shipped to stylists nationwide.
Visit goldenhourhairextensions.com
Stylist-formulated color refresh kits, custom to your hair. The exact mix you'd get in the chair, designed to hold you over between appointments.
Visit bloombeautykits.comColor, cuts, extensions, and a few before-and-afters worth a second look. Updated weekly on Instagram.












Pick your stylist. Pick your two hours. We'll handle the rest.